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Latest Articles
Direct mail tips, examples, and guides.
Writing Compelling Offers for Direct Mail: What Actually Gets Responses
A skimmable guide to creating postcard offers that drive calls, texts, and bookings—plus examples you can copy.
Why Targeting a Whole ZIP Code is Usually a Mistake (and What to Do Instead)
ZIP codes feel simple, but they often waste marketing dollars. Learn how to target the right neighborhoods using property clues, geography, and map tools—so your postcard campaign reaches the customers you actually want.
Where Customers Look for Home Services Businesses Online
Homeowners don’t “shop” in one place—they compare reviews, trust signals, and availability across a handful of platforms. Here’s where they look first, what each site is best at, and what to set up as a new home services business.
What to Say to Potential Customers: 5 Winning Lines (and 5 Pitfalls to Avoid)
A practical guide for small business owners: the five most effective things to say when describing your business—and the five common mistakes that turn people off.
What Is a Nexie Label?
A short explanation of Nexie labels and why you may see one attached to an RTS (Return to Sender) postcard.
The Value of Direct Mail in Modern Marketing
Why postcards still work, what the data says, and how small businesses can use direct mail to win locally.
Territory Targeting for Franchises: Prevent Overlap, Reduce Waste, and Protect Local Markets
A practical framework for defining branch territories, avoiding overlap, and using exclusion lists and history maps to make every direct mail dollar count.
Stop the Spray-and-Pray: Why Franchises Win When Branches Own Local Direct Mail
Centrally planned, one-size-fits-all direct mail often wastes spend in franchises. Here’s why empowering branches to run local campaigns improves targeting, speed, and ROI—without going off-brand.
10 Social Media Post Ideas for Roofing Companies
High-trust, high-converting content ideas roofing contractors can post consistently—without needing fancy production.
10 Social Media Post Ideas for Real Estate Professionals
Practical, high-engagement content ideas real estate agents can post consistently—without needing perfect production.
Social Media Post Ideas for Paving Companies: What Works, What Doesn’t, and 5 Instructional Posts Customers Love
Paving is incredibly visual—perfect for social media. Here are proven post ideas (plus 5 instructional topics) and a step-by-step guide to filming a satisfying driveway timelapse for Facebook.
10 Social Media Post Ideas for Cleaning Companies
Practical, high-engagement content ideas cleaning businesses can post consistently to win more residential and commercial clients.
10 Reasons to Start a Business (and Why It’s Rewarding)
A practical, encouraging look at why entrepreneurship can be worth it—plus the realities that come with the rewards.
Real Estate Postcards That Win Listings: Just Listed, Just Sold, Coming Soon
A skimmable postcard playbook for real estate agents: what to send, what to say, and how to turn neighborhood visibility into listings.
Your Best Leads Are Past Customers: How to Reconnect and Win More Work
Past customers already trust you—making them easier to convert than cold leads. Here’s how to track them, time your outreach, and turn a simple follow-up into steady repeat work.
QR Codes for Small Businesses: What They Are, How They Work, and How to Use Them
A practical guide to QR codes—what they do, where to use them, and how to make them scannable on real-world marketing like postcards and signs.
The Power of Free: How Small Home Services Businesses Turn Tiny Giveaways Into Big Jobs
Free offers work because they reduce risk and build trust fast. Here are practical, profitable “free” ideas home service businesses can use—without attracting bargain-hunters.
Pest Control Offers That Convert: What to Put on Your Postcard
A skimmable guide to pest control offers that drive calls and bookings—plus proven wording and examples you can copy.
10 Things to Be Prepared for as a New Entrepreneur (and How to Overcome Them)
A practical, encouraging guide to common early challenges in entrepreneurship—and simple ways to handle them.
The Smartest Targeting Trick in Home Services: Mail to the Neighbors of Your Best Customers
The easiest way to find more great customers is to mail the homes closest to the customers you already have. Learn why neighbor targeting works and how Mail-To-Neighbors makes it simple—no list buying required.
Lawn Signs in Marketing: When to Use Them, Best Sizes, and Why They Work
A high-level guide to yard signs for small businesses: where they shine, which sizes to choose, and how to design them for real-world visibility.
Route Density: The Secret Weapon for Landscaping Businesses (and How to Own a Neighborhood)
Route density makes landscaping more profitable and less stressful. Learn how to calculate true travel costs, build trust block-by-block, and market your services locally with materials your crew can actually use.
Know Your Competition: The Fastest Way to Sharpen Your Marketing
Understanding your competitors helps you choose better offers, target the right neighborhoods, and stand out with a clear message. Here’s a simple, practical way for small businesses to learn what others are doing—and do it better.
How to Pick a Direct Mail Provider: 10 Things to Consider
A neutral checklist for choosing a direct mail partner—focusing on support, transparency, speed, simplicity, and print quality.
How to Name Your Business: 10 Things to Consider
A practical guide to choosing a business name that’s memorable, credible, and easy for customers to find and share.
How to Market Your Church (Without Feeling Salesy)
Practical outreach ideas for churches: what works, what doesn’t, and how to invite your community with clarity and care.
How Small Businesses Get More Customers: A Story About Growth (and Innovation)
A high-level guide to getting more customers with practical innovation ideas—told through a few small business stories.
How EDDM Works: A Plain-English Overview
A high-level guide to USPS Every Door Direct Mail (EDDM): what it is, how targeting works, and when it’s a good fit.
How to Grow an Irrigation Company: Offers, Sales Systems, and Real-World Ideas
A practical guide for irrigation businesses: what offers convert, how to improve close rates, and how to grow revenue with smarter targeting and repeatable services.
From CRM to Mailbox: Automating Branch Mail Campaigns with Integrations
How franchises and multi-location teams can trigger direct mail automatically from CRM events—without getting spammy—using clean data, smart guardrails, and reporting-friendly workflows.
A Family Business Advantage: How to Involve Your Family (and Kids) Without Burning Everyone Out
Family members can be your biggest unfair advantage—if you match tasks to age, strengths, and schedules. Here’s a practical breakdown by age, plus guardrails to keep it healthy for everyone.
How to Expand Your Business by Offering the Right Services
A practical guide for small businesses looking to grow: complementary, adjacent, and seasonal services—plus examples that make sense.
EDDM vs Targeted Lists: What to Choose
A plain-English comparison and when each makes sense.
Door Hangers in Marketing: When to Use Them and What to Put on Them
A practical guide to door hanger marketing—best use cases, what to include, and a simple layout that drives calls and bookings.
Direct Mail Reporting That Execs Actually Use: Spend, Coverage, and ROI Across Regions
The three dashboards leadership teams actually review—spend by region, coverage maps, and results tracking—plus a practical measurement baseline for direct mail at scale.
Direct Mail for Tree Service Companies: A Simple Postcard Playbook
A skimmable guide for tree service companies: what to mail, who to target, offers that work, and how to turn postcards into booked jobs.
Direct Mail for Roofers: A Simple Postcard Playbook
A skimmable, practical guide to postcard offers, targeting, and follow-up for roofing companies.
Direct Mail for Landscaping Companies: A Simple Postcard Playbook
A skimmable guide for landscapers: what to mail, who to target, offers that convert, and how to turn postcards into recurring customers.
Direct Mail for Cleaning & Washing Businesses: A Simple Postcard Playbook
A skimmable guide to writing effective cleaning/washing postcards—offers, credibility, targeting, and follow-up.
Why Data-Driven Marketing Matters for Small Businesses
How simple data—questions, maps, timing, and local partnerships—can help small businesses market smarter and win more customers.
Consistent Branding: How to Become the Company Customers Remember
A consistent brand makes your business easier to recognize, trust, and choose—especially in home services where customers compare quickly and decide fast.
Business Cards Still Matter: What to Put on Them (Beyond Your Name)
Modern ideas for business card content—QR codes, booking links, offers, and trust signals—plus why cards still work in a digital world.
How to Build Social Proof for a Small Business (Without Feeling Pushy)
A practical guide to getting more reviews and referrals with simple scripts, QR codes, and automated prompts—without annoying your customers.
Brand Consistency at Scale: How to Let 500 Branches Market Locally Without Going Off-Brand
A practical playbook for franchise and multi-location brands to give branches marketing freedom while keeping every postcard, offer, and logo perfectly on-brand.
How to Avoid AI-Slop on Social Media: A Small Business Guide to Posts People Actually Trust
AI can speed up your marketing—but it can also make your posts feel generic, fake, and forgettable. Here’s how to use AI without sounding like everyone else.
Why Every Small Business Owner Needs a 60-Second Pitch
A practical guide to talking about your business clearly and confidently—what to say, what to skip, and a simple pitch template you can use today.
4 P’s, 5 M’s. Get to Know your Marketing Alphabet
A practical, no-fluff guide to the 4 P’s and 5 M’s marketing frameworks—translated into real decisions for roofers, plumbers, HVAC, landscapers, pavers, and tree companies.
48-Hour Print-to-Mail for Multi-Location Teams: A Branch-Level Playbook for Predictable Delivery
How multi-location teams can use fast, predictable print-to-mail and delivery notifications to coordinate staffing, promotions, and follow-up—without wasting spend or overwhelming the phones.